08.06.2010
Through this periodical communication we would like to tell you the strategic changes that are marking a step forward in the company's communication activity and in our approach to market.
We want to concretely face the transformation of the market, more and more asking for clear and direct information, so Bucchi wants to bring forward transparent and focused promotion and communication campaigns through its new strategic plan.
The first step in this direction is the presentation of the new Hydro-Sanitary, Heating, Air Conditioning catalogue which was renewed in its outer aspect and contents and where the communication is no longer based on product lines but according to the field of application.
This new approach will enable our Company to address the market in a direct efficient way, keeping pace with times.
Nowadays the situations affecting our markets are faster and deeper and they modify the market thoroughly and constantly. The trend of oil prices, along with speculation, is causing instability in the cost of raw materials; moreover the competition from low standard products, unfit to keep up with the minimum quality requirements, is causing confusion and uncertainty, and in general pessimism in people.
In front of this scenery, Bucchi tried to protect itself and its customers with a strategy aiming at one target: producing articles and proposing services and solutions suitable to face our partners` requirements, chiefly in terms of quality and safety.
That will enable us to win tomorrow's challanges together.
