The importance of client’s journey for customer management

The importance of client’s journey for customer management

Managing client’s customer experience means not only putting the customer and his satisfaction at the center of the company but also his emotions. Analyzing the mechanisms that determine the purchase decision, the path of the user and the interaction with the brand is an extremely important process that allows the effective and successful strategies development.
BUCCHI s.r.l. has embarked on a coaching path to form a team dedicated to analysis and management of the customer experience: a first training day organized by Praxis Management, a specialized consulting company from Milan, followed by a series of internal meetings and round tables. Knowing objectives and needs of own customers, correctly relating to them, mapping the touchpoints, systematically organizing the company in order to create an effective and lasting relationship: a strategic path able to determine a competitive advantage for your company over the competition that if properly undertaken.
BUCCHI s.r.l.’s will is precisely to create added value in the relationship with its customers, based on trust, listening and proactivity. Therefore, a wide-ranging consultancy that aims to build a valuable experience for customer and the company itself.